India, 23rd September 2024: Solitario, the premier destination for luxury lab-grown diamonds continues its rapid expansion with the grand opening of its second luxury store in Bangalore, located at Nexus Mall. The store was officially inaugurated by Bollywood actor and Solitario’s Co-Founder Vivek Oberoi, alongside franchise owner and prominent entrepreneur Akhil Bansal and CEO Ricky Vasandani during Solitario’s Bling Better Tour.
This marks a significant milestone in Solitario’s journey, as the brand continues to redefine the diamond retail market by offering eco-conscious consumers an ethical and sustainable alternative to traditional mined diamonds.
Solitario has made remarkable strides in creating widespread awareness around lab-grown diamonds, positioning them as a new luxury category in India. Sharing his thoughts on this, Co-Founder Vivek Oberoi shared, “Solitario represents the future of luxury—sustainable, ethical, and innovative. With the opening of our second store in Bangalore, we’re not just offering beautiful diamonds, but also a new way to experience luxury that resonates with eco-conscious consumers. We hope to replicate this growth pan-India, truly making Solitario India’s first and final stop for lab-grown diamonds”
“We saw a growing acceptance in the Bangalore consumer for Solitario’s bespoke designs, because it caters to their aspirations, and we readily moved this to our advantage to open a second store in the city,” said Akhil Bansal, Solitario’s franchise owner for Solitario Phoenix and Nexus Stores.
“At Solitario, we are dedicated to crafting a luxury experience that aligns with modern values. With the new store, we are excited offer ethical luxury, while maintaining the highest standards of craftsmanship and design,” he added.
Solitario specializes in lab-grown diamonds, redefining the retail and jewelry industry by emphasizing sustainability and ethical practices in diamond production. Under Bansal’s leadership, Solitario aims to capture a significant market presence by appealing to the growing consumer demand for eco-conscious luxury products.
Interesting, the Solitario journey began with a single store in Pune last year. Since then, the company has emerged as the world’s fastest-growing player in the lab-grown diamond sector, growing at 25% YOY as opposed to the industry’s 18%.
Today, Solitario has a presence in over seven countries and 21 cities, bringing sustainable luxury to discerning customers around the globe. The exclusive “Bling Better India Tour,” which recently showcased Solitario’s commitment to innovation and responsible luxury, has further solidified its reputation as a trailblazer in the diamond industry.
With its latest store opening at Nexus Mall, Solitario continues to provide discerning Bangaloreans with unparalleled craftsmanship, bespoke designs, and a luxurious shopping experience that aligns with their ethical values. This expansion reinforces the brand’s mission to lead the global conversation on sustainability in luxury, while offering customers timeless pieces that complement their modern lifestyle.
