Lucknow-based fashion brand Viharrni is making waves in the fashion industry with its commitment to preserving Chikankari, the centuries-old hand embroidery technique that is a hallmark of the city’s cultural heritage. Established in 2023, the brand aims to bring this intricate craft to the global stage while supporting local artisans.
Founded by a group of passionate entrepreneurs, Viharrni operates with a dual mission: to promote traditional craftsmanship and to empower the artisans who have honed their skills over generations. “We believe in keeping the art of Chikankari alive by blending tradition with innovation,” said a spokesperson for the brand.
Chikankari, an embroidery style dating back to the Mughal era, is known for its delicate floral and geometric patterns. Artisans painstakingly stitch each piece by hand, using techniques such as Tepchi, Bakhiya, and Jali, to create garments that embody elegance and precision. Viharrni’s collection includes kurtas, sarees, dupattas, dress materials, and Indo Western outfits, catering to both traditional and modern tastes.
“We ensure every piece tells a story—not just of the wearer but also of the artisan who crafted it,” added the spokesperson. To support its artisan community, Viharrni guarantees fair wages, ethical working conditions, and opportunities for skill development.
In addition to its commitment to craftsmanship, the brand places a strong emphasis on sustainability. All fabrics are ethically sourced, and the production process minimizes environmental impact. “By choosing handcrafted fashion, customers are contributing to a more sustainable future while preserving a valuable cultural legacy,” the spokesperson explained.
Viharrni’s designs blend traditional Chikankari techniques with contemporary silhouettes, making them suitable for a variety of occasions. The brand is also exploring ways to expand its global reach through collaborations with designers and new product lines.
As Viharrni grows, it remains dedicated to its roots. “Our vision is to make Chikankari a global fashion statement while ensuring it remains true to its origins,” said the spokesperson. The brand’s commitment to heritage, sustainability, and empowerment is what sets it apart in the competitive fashion market.
With its unique approach, Viharrni is not just reviving an ancient craft but also reshaping the narrative around Indian heritage in the global fashion industry. For more information, visit www.viharrni.com.
