Kolkata, West Bengal (India), October 04, 2024: A young entrepreneur’s enthusiasm for streetwear and anime fashion has brought about a booming business that’s capturing the hearts of Gen Z across India and abroad. Vineet Yadav, the founder of SleekandPeek, began his entrepreneurial journey at the tender age of 17, backed with nothing but a vision and a strong determination.
After completing his 12th standard, Vineet made the bold decision to drop out of traditional education and pursue his dreams. “I knew I wanted to create something unique, something that would resonate with streetwear lovers like myself,” he recalls.
SleekandPeek was born in 2022 to bring high-quality anime merchandise to the Indian market in a stylish and refined manner. The company offers a wide range of products, from oversized t-shirts to polo t-shirts and cargo pants, all featuring attractive prints and designs.
One of the key factors setting SleekandPeek apart is its commitment to quality and affordability. “We understand that our customers want to express their love for streetwear without spending much,” Vineet explains. The company achieves this balance through strategic decisions, such as establishing its manufacturing facilities and implementing efficient production processes.
What started as a one-man operation is now a thriving business, with SleekandPeek clocking revenues in crores. Its reach has also extended beyond Indian borders, with a growing customer base in the UK and USA.
Despite its success, SleekandPeek still has its roots. The brand continues to focus on marketing, designing, and maintaining quality at affordable prices. It also offers crazy deals and freebies for its customers.
SleekandPeek’s approach to design has majorly grabbed the interest of consumers. The brand offers a limited edition collection featuring spray-painted clothes highlighting the latest streetwear trends. This blend of local aesthetics and the latest trends has struck a chord with young consumers.
“For sure, we want to be the best streetwear clothing store in India,” Vineet states. “But more than that, we want to create a community where people can express themselves freely and proudly.”
One of the brand’s strengths is its ability to fulfil on-demand orders, thanks to its in-house manufacturing capabilities. This flexibility lets its team respond quickly to changing customer preferences and market trends. After knowing so much about SleekandPeek, it’s clear that this Kolkata-based brand is not just riding the wave of streetwear popularity – it’s helping to create it.
Tags: SleekandPeek VineetYadav Streetwear KolkataBrand Prints YoungEntrpreneur Crores
