Meghan Markle, the former Suits star turned Duchess of Sussex, has set the internet abuzz with the announcement of her latest endeavor: American Riviera Orchard. Making a grand return to Instagram after nearly four years, Markle teased her followers with glimpses of her new lifestyle brand, sparking curiosity and speculation among fans and media alike. But what exactly is American Riviera Orchard, and what can we expect from this new venture? Let’s dive into the details.
The Surprise Reveal
On March 14, Markle took to Instagram to unveil American Riviera Orchard, marking the fourth anniversary of her and Prince Harry’s move to California. The announcement, accompanied by a nostalgic video set to Nancy Wilson’s “I Wish You Love,” showcased Markle engaging in everyday activities, suggesting a focus on home and hospitality. With comments disabled, the nine posts unveiling the brand’s logo generated immediate excitement, hinting at a fresh chapter in Markle’s post-royal life.
What’s in a Name
While the name “American Riviera Orchard” may raise eyebrows with its tongue-twisting quality, it holds significance as a nod to Markle and Harry’s life in Montecito, California. Often referred to as the American Riviera, the picturesque coastal town serves as the backdrop for their family life, complete with sprawling estates and lush landscapes. As for the “orchard” aspect, it remains to be seen whether it alludes to literal fruit orchards or a metaphorical bounty of offerings from the brand.
The Product Lineup
Although specifics about American Riviera Orchard’s offerings remain shrouded in mystery, a trademark application filed in February provides some clues. From tableware and linens to artisanal food products like jellies and spreads, the brand aims to cater to discerning consumers seeking a blend of elegance and practicality. With mentions of potential retail stores and cookbooks, Markle’s vision for the brand appears expansive, promising a curated lifestyle experience for her audience.
The Reception
With over 400,000 Instagram followers amassed within a day of the announcement, it’s clear that there’s considerable interest in Markle’s latest venture. While opinions on the brand name vary, Markle’s track record of success and influence suggests that American Riviera Orchard is poised to make waves in the lifestyle market. As the brand continues to develop, anticipation is mounting for its official launch and the unveiling of its inaugural product lineup.
The Tig 2.0: Markle’s return to the lifestyle space may evoke memories of her previous venture, The Tig, a beloved blog that showcased her passion for travel, food, and fashion. While speculation initially pointed to a revival of The Tig, American Riviera Orchard signals a new chapter in Markle’s entrepreneurial journey. With aspirations to join the ranks of lifestyle luminaries like Gwyneth Paltrow and Joanna Gaines, Markle is charting her own path in the industry, embracing creativity and innovation along the way.
While details about American Riviera Orchard’s official launch remain scarce, rumors suggest that Markle has ambitious plans for the brand. From a potential Netflix cooking show to synergies with her upcoming podcast, Markle’s multimedia empire is poised for expansion. As she continues to redefine her post-royal identity, Markle’s foray into the lifestyle market promises to be both exciting and impactful, offering audiences a glimpse into her world of taste, elegance, and hospitality. Stay tuned for more updates as American Riviera Orchard prepares to make its mark on the world stage.
